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The Original Black Elderberry

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Privacy Notice

Bio Bliss SRL (together, we, us, our and other similar expressions) are committed to protecting your personal privacy. This Privacy Notice tells you who we are, how we collect, store, use and disclose your personal information. Information is your ‘personal information’ if it is about you as an identified or identifiable individual. We encourage you to read this notice carefully so that you understand how we deal with that information.

Our Privacy Principles
We are bound by the GDPR (General Data Protection Regulation). We have adopted internal policies and procedures to ensure that personal information that we collect, store, use and disclose is dealt with in accordance with the GDPR. You can see the full text of the GDPR online at

Who we are
Bio Bliss SRL is a Romanian company located at Calea Șerban Vodă 288/65, București 040223, România, ph.: +40 (722) 234 605, registration number J 40/285/2009, VAT number RO 24936550. You can contact us at this address or electronically at [email protected].

What we do
Sambucol is the original black elderberry supplement range, which helps strengthen the immune system to help you and your family stay healthy throughout the year. Sambucol products are sold to consumers via retailers and online direct sales and third-party retailers.

Information we collect
We collect and use personal information about our customers in order to fulfil their orders and supply our products and services. We also use this information to inform customers of future offers and products, subject to us obtaining customer consent, where required.

The information we collect to provide our goods and services includes: customer names, address, email address and payment details. Where you have given your explicit consent to take part in marketing surveys for Sambucol, we will ask for additional ‘sensitive’ information such as your age, gender and lifestyle habits and, in some cases, your health.

How we collect personal information
Generally, we collect your personal information from you. For example, we collect information from you when you register an account on our website or sign up to our email marketing database, or when you provide us with information, whether in person, by telephone, online or in writing. If you submit an order (including by telephone or online), we will collect information necessary to fulfil that order.

How we store personal information
We take all reasonable steps to keep secure any personal information which we hold about you and to protect your personal information from loss, misuse or unauthorised alteration. Any personal information you provide to us is stored on secure servers. We also maintain physical security procedures to manage and protect the use and storage of records containing personal information.

Our employees are obliged and trained to respect the confidentiality of any personal information held by us.

Credit card numbers are NOT stored in any form by us on any internal or external database – all transactions are completed through a secure payment gateway. Our Payment Service Provider is Netopia SRL/MobilPay. You can view the Netopia SRL/MobilPay Privacy Policy here.

To help us protect your privacy, you should maintain the secrecy of the user names and passwords you use to access and use our websites.

Purpose of collection
We collect, hold and use personal information so we can:

  • meet our legal obligations;
  • identify our customers, potential customers and their representatives as well as the consumers of our products;
  • provide our products and services
  • communicate with you;
  • inform you about our products and services, the benefits of using our products and about offers or other benefits that may become available;
  • seek your opinion or comments about our products and services;
  • carry out billing and debt recovery activities;
  • carry out our management, administrative, quality assurance and complaint handling activities in a professional and efficient manner;
  • develop and implement initiatives to improve our products and services; and
  • contact you to enable us to manage your account (if any) and fulfil our obligations to you or your organisation.

Retention and Deletion of Data
To ensure fair processing, Personal Data will not be retained by Bio Bliss SRL for longer than necessary in relation to the purposes for which it was originally collected, or for which it was further processed.

As a general rule, we keep your personal data as long as your account is active.

If you choose to delete your account, we will keep your data for a reasonable amount of time, to fulfill the activities set forth “Purpose of collection” paragraph.

All Personal Data will be deleted or destroyed as soon as possible where it has been confirmed that there is no longer a need to retain it.

We only disclose the personal information we collect to our related service providers and contractors that help us supply our products and services. Except as indicated above, we will not disclose your personal information to a third party unless the disclosure is permitted, required or authorised by or under law.

If you consent to receiving marketing communications from us, we use personal information to advise you of new products and marketing initiatives that may be of interest to you. This will include product or service offerings, newsletters and the opportunity to take part in surveys and competitions.

If you prefer not to receive information about our products and services, you can ask to be removed from the relevant circulation lists by contacting us using the contact details listed below or follow the unsubscribe link at the bottom of all our marketing emails.

Access, quality and correction
If at any time you want to know what personal information we hold about you, you can request access to that information by contacting us at the contact details listed below.

We will ensure that, as far as is possible, the information we hold about you is accurate, complete and up-to-date. If at any time you believe the personal information that we hold about you is incomplete or inaccurate, please let us know by contacting us at the contact details listed below. We will reasonably attempt to rectify it.

Websites and cookies
To ensure we are meeting the needs and wants of our website users, and to develop our online services, we collect aggregated information by using cookies or similar electronic tools.

Cookies are unique identification numbers like tags that are placed on the browser of our website users. These cookies are used to retain login and location information in order to make your experiences more convenient and personal. No other business or organisation has access to our cookies.

We use Google Analytics to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customers’ needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We do not use this technology to access your personal information in our records and you cannot be personally identified from a cookie. You can find out more about the way cookies work on and

Changes to this notice
As our business evolves, our business processes and policies will be reviewed and may be amended. We may change this notice at any time. We will notify you of any change by posting an updated version of the notice on our website. Please be aware that it is your responsibility to check our website and make sure you keep up-to-date with any changes to this notice.

We are committed to constantly improving our procedures so that your personal information is treated appropriately. If you feel that we have failed to deal with your personal information in accordance with this notice or GDPR, please contact us at the contact details listed below so we have an opportunity to resolve the issue to your satisfaction.

Our privacy officer will:

  • listen to your concerns and grievances;
  • discuss with you the ways in which we can remedy the situation; and
  • put in place an action plan to resolve your complaint and improve our information handling procedures, if appropriate.

Contact us
If you require more detailed information about how we deal with personal information or if you have any concerns about how we have dealt with your personal information, please let us know by contacting us at:

Privacy Officer
Email: [email protected]
Address: Calea Șerban Vodă 288/65, București 040223, ph: 0722-234-605

We will respond to your concerns as quickly as possible, but no later than 30 days of receipt.

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